Continuing the month of conventions, this week, Hasbro Pulse brought excitement to the vibrant halls of Lucca Comics & Games, Italy’s premier pop culture festival. Fans from across Europe gathered to celebrate their favourite worlds — and Hasbro Pulse delivered with a lineup of stunning new collectible reveals. From the technological brilliance of Transformers and the cinematic heroism of MARVEL to a lovely twist on Star Wars’ galactic favourites, Hasbro Pulse once again proved why it’s the No.1 destination for fans and collectors alike.

MARVEL Legends: From a Tech Genius in his Iron Armour to Mutant Hunting

The MARVEL Legends Series brought cinematic and comic flair to Lucca with two striking reveals. The Iron Man Mark III figure captures Tony Stark’s iconic armour from Marvel Studios’ Iron Man, complete with movie-accurate deco, blast FX, and interchangeable hands for heroic display or play. Meanwhile, X-Men fans can add a towering presence to their shelves with Nimrod, the Sentinel from a dark future. Standing nearly eight inches tall, this figure features premium detailing, alternate heads and hands, and blast effects for dynamic posing. Together, these releases expand the MARVEL Legends collection with two must-have additions that bridge Marvel’s comics and cinematic universes

Transformers: The Design Process in Spotlight

Transformers enthusiasts were treated to a truly unique reveal with the Transformers Spotlight Optimus Prime Action Figure Set, a premium collectible that celebrates the artistry and evolution behind the creation of every Transformer. The set features three 4.5-inch Deluxe Class figures representing the Gray Model, Prototype, and Production phases of Optimus Prime’s design journey. Each figure includes signature accessories – the Matrix of Leadership, Energon axe, and blaster – and is presented in striking window-box packaging that showcases every stage of development. From concept to completion, this collector’s set embodies the craftsmanship, history, and innovation that define the Transformers legacy.

Star Wars: Love in a Galaxy Far, Far Away

For both fans and romantics alike, Hasbro Pulse revealed the Star Wars The Black Series Ewok (Valentine’s Day Edition) – a whimsical seasonal figure celebrating everyone’s favourite fuzzy forest warriors. This “Cupid”-inspired Ewok features soft goods wings, a red headdress, pink detailing, and adorable accessories including a heart-shaped card, bow, and a pink BD droid companion. Part of The Black Series this Ewok is presented in collectible red-and-pink packaging. This limited-edition figure is a perfect Valentine’s gift for any Star Wars fan and significant other – a reminder that even in a galaxy far, far away, love wins.

From Lucca with lightspeed, Hasbro Pulse continues to bring fans closer to their favourite universes through premium design, storytelling, and artistry. All new figures revealed at Lucca Comics & Games 2025 are now available for preorder on Hasbro Pulse.