Hasbro Brings ‘Lifetime of Play’ At 2026 Toy Fair with Premier Collaborations, Entertainment Announcements and New Products
Hasbro, a leading games, IP and toy company, returns to the North American International Toy Fair® at the Javits Convention Center in New York (February 14-17, 2026) with a dynamic slate of product reveals and franchise milestones that blend pop culture with play. Throughout the weekend, Hasbro will welcome fans and partners at Booth #403 to experience the latest across its iconic brands. This year’s show highlights meaningful new storytelling across Hasbro’s…












































