With The Mandalorian & Grogu now in cinemas, Star Wars fans are diving back into one of the franchise’s most-loved stories as Din Djarin and Grogu return for their biggest adventure yet. Bringing the action from the big screen into fans’ hands, Hasbro Pulse is expanding its Star Wars The Black Series collection with a new wave…
With the launch of The Mandalorian & Grogu excitement once again ignites around a galaxy far, far away and fans are eager to head back into it with the beloved duo that helped redefine the Star Wars universe for a new generation. Since first appearing on Disney+, Din Djarin and Grogu have become cultural icons, blending their…
t’s National Bike Month, and PEPPA PIG is celebrating preschoolers’ first big “I can do it!” moment – learning to ride a bike – through fun, real-world experiences families can enjoy together. The newest addition to Peppa’s lineup of “first bike ride” celebrations is the PEPPA PIG x HUFFY Kids’ Bike, arriving May 25 at Walmart. Designed for beginner riders, the bike helps little…
Hasbro, in collaboration with Disney Consumer Products, is unveiling Ultimate Grogu, a first-of-its-kind animatronic of the beloved Star Wars™ character, Grogu. The 1:1 scale premium animatronic Grogu is crafted for collectors, fans, and cosplayers, transforming the magic of Star Wars from screen to home. “Our goal with Ultimate Grogu was to make fans feel like he’s truly part of…
Hasbro has announced pre-orders for new TRON: LEGACY 6-inch scale action figures that will truly optimize any TRON collection and these amazingly hot new products are now available for pre-order exclusively on Hasbro Pulse TRON: LEGACY IDENTITY COLLECTION (HASBRO | Ages 14 and Up | Approx. Retail Price: $139.99 | Pre-order from April 10 at 1 PM ET…
Hasbro has unveiled a special wave of STAR WARS: THE BLACK SERIES action figures in celebration of STAR WARS Day (May the 4th). Embracing the fun side of the Force, this special edition lineup reimagines a Stormtrooper, scout trooper, and battle droid with a playful twist. These 6-inch scale figures feature premium design, multiple points of articulation, and a soft goods T-shirt. Each set also…
Fans can now visit Walmart Collector Con and preview the hottest new Hasbro products from BEYBLADE, G.I. JOE, Star Wars and TRANSFORMERS! Check out the full Hasbro pre-order list below: that will go on pre-order Thursday, March 19 at 10AM ET. BEYBLADE X DELUXE LAUNCHER SET (HASBRO | Ages 8 years & up | Approx. Retail Price: $14.99 | Pre-Order March 19 at 10AM ET as part of Walmart Collector Con; Available 7/15/26)…
Hasbro have revealed several new additions to the popular STAR WARS: THE BLACK SERIES product line! To prepare for the April 6th premiere of Star Wars: Maul – Shadow Lord animated TV series on Disney+, fans can pre-order action figures based on characters from the show, including Maul, Eleventh Brother, Rook Kast and Devon Izara. STAR WARS: THE BLACK SERIES MAUL (HASBRO | Ages 4 and Up |…
Hasbro, a leading games, IP and toy company, is officially kicking off a year-long celebration of THE TRANSFORMERS: THE MOVIE’s 40th anniversary that honours the film for its epic action, iconic characters, and that tragic moment fans are very much still processing. In 1986, THE TRANSFORMERS: THE MOVIE rolled into theatres and proved that animated films can pull…
Hasbro today announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Street Fighter movie arriving in theaters October 16, 2026. The collaboration will bring the film’s iconic characters to life through a line of action figures, toys, and collectibles, extending the experience from the big screen into the hands of fans worldwide. …
During a recent Hasbro Pulse Fanstream, the Hasbro brand team unveiled the hottest new products inspired by beloved STAR WARS entertainment. The following THE BLACK SERIES pre-orders are now live on January 14 at 1PM ET on Hasbro Pulse, Amazon and Fan Channel retailers: STAR WARS: THE BLACK SERIES WATTO FIGURE (HASBRO | Ages 4 and…
Hasbro is ringing in the new year with new Marvel and STAR WARS products. These new toys and action figures are inspired by beloved characters such as Spider-Man, Iron Man, Hulk, Darth Vader, Darth Maul, Chewbacca and many others. Preschoolers can enjoy an assortment of new products inspired by Disney Jr. and Marvel’s hit series “Marvel’s Spidey…
Hasbro Pulse expands its premium collector offering with a new wave of Marvel Legends Series figures alongside a Star Wars The Black Series two-pack inspired by Star Wars Jedi: Survivor. Spanning classic Marvel Comics storytelling, fan-favourite characters and the modern Star Wars gaming universe, these releases deliver premium deco, detailed sculpting and multiple points of…
Hasbro Pulse expands Star Wars The Vintage Collection with four new 9.5 cm figures inspired by the original and prequel trilogies. Spanning Star Wars: A New Hope, Star Wars: The Empire Strikes Back and Star Wars: Attack of the Clones, these collector-focused releases bring Imperial commanders, a notorious bounty hunter and a key Separatist leader to shelves with film-inspired design,…
Hasbro Pulse kicks of the early stages of December with a number of fan-focused reveals that are sure to excite collectors. With a new wave of premium figures and vehicles unveiled across several iconic franchises, fans can descend into arctic warfare, swing through the multiverse, step into the vast Star Wars galaxy or engage…
Hasbro and George at ASDA are teaming up once again to launch a brand-new PEPPA PIG collection of toddler apparel, accessories, toys, homeware, publishing and more. Timed to the excitement around Peppa’s new baby sister, Evie, this cross-category collaboration brings playful new products designed for every member of the family. As a trusted PEPPA PIG partner…
Continuing the month of conventions, this week, Hasbro Pulse brought excitement to the vibrant halls of Lucca Comics & Games, Italy’s premier pop culture festival. Fans from across Europe gathered to celebrate their favourite worlds — and Hasbro Pulse delivered with a lineup of stunning new collectible reveals. From the technological brilliance of Transformers and the…
MCM London Comic Con came alive this again this month as Hasbro Pulse brought pure excitement to a number of different fandom galaxies at its brand panel, delighting fans from across the UK and beyond. From Transformers’ mighty warriors to MARVEL’s iconic heroes and villains, Star Wars’ legendary figure and the troopers of G.I. Joe,…
Following on from the Marvel, Star Wars and Tron announcements. Fans who attended the Hasbro Toy Panel – Action Brands panel at New York Comic Con also experienced new brand announcements from beloved brands including TRANSFORMERS and G.I. JOE! The final results of the 2025 TRANSFORMERS and G.I. JOE Hall of Fame Vote were also revealed during the panel.…
A new wave of the hottest products was unveiled during the Hasbro Star Wars and MARVEL Panel at New York Comic Con! In a surprise announcement, brand team members shared that Hasbro is “entering the grid” with new products based on the popular TRON franchise. The full list of new products announced at the panel includes: …
Hasbro Pulse is celebrating Transformers Day with a powerful lineup of Studio Series reveals that bring together icons from across the Transformers movie universe and the Transformers One animated film. From classic G1 nostalgia to modern cinematic showdowns, these new launches are ready to roll out into fan collections worldwide. First up, one of the most legendary Decepticons steps into…
Hasbro unveiled two new action figures coming to the popular STAR WARS: THE BLACK SERIES 6-inch scale line! As fans gear up for the holiday season, they can add festive editions of the ASTROMECH DROID (with Grogu dressed as Santa) and STORMTROOPER (with porgs donning matching reindeer deco) to their collections. STAR WARS: THE BLACK SERIES STORMTROOPER (HOLIDAY EDITION) (HASBRO…
Hasbro Pulse today is happy to announce a fresh lineup of roleplay gear and collector figures across the Marvel Legends and Star Wars Black Series, celebrating some of the most iconic heroes and battles in pop culture. First up, fans of the Marvel universe will be delighted to delve into a 1:1 scale reproduction with the Marvel Legends Series…
Prepare to polish off your Tantalog with the cutest ‘boojiboo’ couple on the planet – the new Disney Chatty Stitch and Disney Chatty Angel Deluxe Puppetronics. These super-soft, cuddly animatronic characters, are brought to life using classic puppetry combined with leading-edge technology in electronics. Including over 50 authentic sounds, phrases, and lifelike movements, the Disney…
Calling all citizens of Berk – get ready to soar into a new adventure! In the lead up to Universal Pictures’ live action reimagining of How to Train Your Dragon, WOW! Stuff in collaboration with Universal Products & Experiences, today unveiled the Toothless Puppetronic by RealFX, a realistic, interactive Night Fury toy that looks real,…
San Diego Comic-Con is over for another year. this year amongst many other reveals Hasbro Pulse took to center stage with an electrifying slate of reveals that thrilled both longtime collectors and casual fans alike. Leading the charge was the Marvel Legends Series Spider-Man Electronic Expressive Mask—a show-stopping centerpiece that captures the heart and humor…
With The Fantastic Four: First Steps set to reignite the Marvel Cinematic Universe in a big way, excitement around Marvel’s original super-team is heating up once again. Riding the wave of renewed interest, the latest Marvel Legends Series action figures from Hasbro Pulse bring the iconic team to life with movie-inspired detail, premium articulation, and unmistakable personality. These…
It’s Harry Potter’s birthday on July 31 (and 30 years since he was conceived – that makes me feel so old as I remember when the books came out and of course the movies which were a cinematic event) There’s actually a great host of Harry Potter themed goodies for the Potter-head in your life!…
Today, the LEGO Group, in collaboration with leading games, IP and toy company Hasbro, reveals the LEGO® Icons TRANSFORMERS Soundwave model set (10358), an immersive building experience crafted for adult fans. This collectible set captures the essence of the iconic Decepticon Soundwave and his loyal cassette companions in a detailed and dynamic LEGO brick…
It’s that time of year again – Amazon Prime Day is almost here! To kick off the savings, Hasbro is offering can’t-miss deals on the hottest toys around, from MONOPOLY and PEPPA PIG to TRANSFORMERS and BEYBLADE, exclusive at Amazon July 8th-11th 2025 So carry on reading and check out the amazing Hasbro’s Amazon Prime Day deals and get adding to your basket…
The mission heats up where temperatures plunge! Hasbro Pulse today reveals its latest HasLab campaign: the G.I. Joe Classified Series Snow C.A.T. (Combat All-Terrain) Vehicle with Farley “Frostbite” Seward. For the first time ever in the Classified Series 6-inch scale, this iconic half-track from the classic G.I. Joe arsenal is reborn with cutting-edge features, immersive…
Hasbro Pulse is thrilled to announce the release of six brand-new action figures in its Studio Series lineup, bringing to life some of the most iconic and anticipated characters from the Transformers cinematic universe. These meticulously crafted collectibles deliver premium detailing, faithful film-inspired designs, and intricate conversions that will excite fans and collectors alike. Headlining the drop…
Hasbro have officially expanded its electronic interactive pets portfolio with the brand-new DJ FURBY and Nano-mals innovations! These toys encourage self-expression, creativity and interactive fun, taking play to new heights. Get ready to meet your new BFFs. FURBY DJ FURBY RAINBOW (HASBRO | Ages 6 years & up | Retail Price: $69.99 | Available for pre-order on Amazon and Walmart starting 6/17/25;…
Star Wars enthusiasts, prepare to feel the Force like never before! Hasbro Pulse is thrilled to announce a stellar lineup of action figures that are set to ignite the imaginations of fans and collectors alike. With intricate detailing, iconic character designs, and a touch of the Force, these new releases are destined to become…
Star Wars Fans (like me!) can look forward to adding the STAR WARS: THE VINTAGE COLLECTION DARTH VADER’S TIE ADVANCED SHIP to their collection as well as spooky Halloween editions of the STAR WARS: THE BLACK SERIES NIGHT TROOPER, IMPERIAL ROYAL GUARD and DATHOMIR WITCH action figures (each sold separately, subject to availability). The Halloween editions of some of…
Check this out! This awesome M3GAN doll is now available from Mattel Creations. The 10 inch doll features a Skullector first-ever removable face plate revealing her android core, plus a Perpetual Petz Bat Purse, Skullette bow, and shoes you’d die for. One thing to note though for displaying, the M3GAN Doll cannot stand on…
Hasbro is heating things up this summer with colorful, creative fun from PLAY-DOH. From turtle-powered pizza parties to sizzling backyard BBQs and flower power fun, these must-haves are available now: Recently launched is the PLAY-DOH TEENAGE MUTANT NINJA TURTLES SLICE & BLAST PIZZA PLAYSET, which lets kids launch pizzas like Michelangelo himself. Mold the pizza, slice it, and blast…
Today, leading toy and game company Hasbro announced the ultimate BEYBLADE bundle with the San Diego Comic-Con 2025 exclusive BEYBLADE X 25th Anniversary Set! Celebrate the anniversary milestone with this epic set, part of the ever-expanding BEYBLADE X product line, featuring the staple X-Celerator Gear System and fan favorite Tops from previous generations making their return with the Dragoon Storm…
Today, Hasbro has unveiled the STAR WARS: THE BLACK SERIES ISB TACTICAL AGENT inspired by its design in Andor on Disney+. This product will be available for pre-order starting tomorrow, May 7 at 1PM ET exclusively on Target.com and available in stores this Summer. To celebrate the show’s second and final season, fans can visit Target.com…
Ahead of Star Wars Day on May the 4th, the Hasbro brand team hosted a new Hasbro Pulse Fanstream featuring the latest Star Wars collectibles coming to THE BLACK SERIES and THE VINTAGE COLLECTION product lines! Fans can look forward to the STAR WARS: THE BLACK SERIES FORCE FX ELITE EZRA BRIDGER LIGHTSABER from Ahsoka and the STAR WARS: THE BLACK SERIES AAYLA SECURA…