Hasbro, together with Legendary Entertainment, has officially revealed the next wave of 6-inch figures inspired by the upcoming Street Fighter film, introducing Guile, M. Bison, Dark Ryu, and Blanka! Each figure is designed to capture the intensity and energy of Street Fighter, featuring highly articulated builds, character-specific accessories, and swappable parts that let fans recreate iconic moves and epic battle…
3, 2, 1… HUT! Just in time for football season, Hasbro and the NFL are teaming up for a new BEYBLADE X collaboration: BEYBLADE X and NFL AFC and NFC CX Tops. The new set brings the excitement of game day into the Beystadium and is available NOW on Amazon and will arrive at Target Spring 2027. The collaboration features two BEYBLADE X…
It’s here! Hasbro announced The Legend of Zelda Electronic Master Sword, inspired by The Legend of Zelda: Tears of the Kingdom! In partnership with Nintendo, kids and fans can imagine traversing Hyrule as the brave hero Link with the 27-inch-long Legend of Zelda Electronic Master Sword. The interactive electronic roleplay toy features sculpt and deco inspired by The Legend of Zelda: Tears of the Kingdom,…
Attendees at this years San Diego Comic Con have had a great front row seat to more amazing Hasbro announcements as they revealed an exciting new wave of Marvel Legends figures inspired by the highly anticipated Magic: The Gathering® | Marvel Super Heroes collaboration, unveiled during San Diego Comic-Con. Combining the best of two legendary universes, each…
Hasbro, a leading games, IP and toy company, recently announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027, starting with the first reveals of three stunning 6″ scale figures at San Diego Comic Con (23. – 26 . July…
Two beloved worlds collide as Hasbro Pulse have unveiled a stunning Transformers Scooby-Doo Mysterious Prime & Automutt Converting Action Figure Set, a playful crossover that combines the mystery-solving adventures of Scooby-Doo with the iconic converting action of Transformers. Packed with clever references, multiple display options and imaginative transformations, this collectible set is sure to delight fans…
Hasbro have unleashed a new wave of goblins and ghouls from another galaxy with all-new STAR WARS: THE BLACK SERIES Halloween figures. These look very cool and until now I wasnt even aware there was a Halloween figure range. But every day can be a Jedi Day! Check out these additions to the Star Wars Halloween world. STAR WARS:…
Im sure you didn’t miss the news but just in case you were busy fighting empires or starting rebel alliances, Hasbro have announced some great new additions to their ever growing Star Wars THE BLACK SERIES and THE VINTAGE COLLECTION lines STAR WARS: THE BLACK SERIES JAINA SOLO & JACEN SOLO (HASBRO | Ages 4 &…
The King of the Dinobots roars Into the Transformer Studio Series Collectable Line with an epic 15-Inch Collectible set to arrive July 15th 2026 from the wonderful Hasbro Pulse. based on Grimlock from the Michael Bay directed 2017 film Transformers Age of Extinction, this stunning collectable was a dream to open, unboxing (and even though…
Hasbro have unveiled new additions to STAR WARS: THE BLACK SERIES 6-inch scale line inspired by the 1985 cartoon STAR WARS: DROIDS, including: Artoo-Detoo (R2-D2), See-Threepio (C-3PO), Imperial Stormtrooper and Boba Fett. Each action figure features Kenner-inspired cardback packaging that calls back to the original figure releases, including a plastic collector coin engraved with the character’s name and portrait. Pre-orders are now available on…
Introducing the Kenner Classics The Real Ghostbusters Ecto-Glow Glow Copter Vehicle featuring a gloriously ghostly style inspired by the 1980s Kenner The Real Ghostbusters line. The Ecto-Glow Glow Copter will be available for purchase exclusively at the Hasbro booth during San Diego Comic-Con while supplies last. Limited quantities will be available after the convention on HasbroPulse.com. Thirty-five years later,…
With The Mandalorian & Grogu now in cinemas, Star Wars fans are diving back into one of the franchise’s most-loved stories as Din Djarin and Grogu return for their biggest adventure yet. Bringing the action from the big screen into fans’ hands, Hasbro Pulse is expanding its Star Wars The Black Series collection with a new wave…
With the launch of The Mandalorian & Grogu excitement once again ignites around a galaxy far, far away and fans are eager to head back into it with the beloved duo that helped redefine the Star Wars universe for a new generation. Since first appearing on Disney+, Din Djarin and Grogu have become cultural icons, blending their…
t’s National Bike Month, and PEPPA PIG is celebrating preschoolers’ first big “I can do it!” moment – learning to ride a bike – through fun, real-world experiences families can enjoy together. The newest addition to Peppa’s lineup of “first bike ride” celebrations is the PEPPA PIG x HUFFY Kids’ Bike, arriving May 25 at Walmart. Designed for beginner riders, the bike helps little…
Hasbro, in collaboration with Disney Consumer Products, is unveiling Ultimate Grogu, a first-of-its-kind animatronic of the beloved Star Wars™ character, Grogu. The 1:1 scale premium animatronic Grogu is crafted for collectors, fans, and cosplayers, transforming the magic of Star Wars from screen to home. “Our goal with Ultimate Grogu was to make fans feel like he’s truly part of…
Hasbro has announced pre-orders for new TRON: LEGACY 6-inch scale action figures that will truly optimize any TRON collection and these amazingly hot new products are now available for pre-order exclusively on Hasbro Pulse TRON: LEGACY IDENTITY COLLECTION (HASBRO | Ages 14 and Up | Approx. Retail Price: $139.99 | Pre-order from April 10 at 1 PM ET…
Hasbro has unveiled a special wave of STAR WARS: THE BLACK SERIES action figures in celebration of STAR WARS Day (May the 4th). Embracing the fun side of the Force, this special edition lineup reimagines a Stormtrooper, scout trooper, and battle droid with a playful twist. These 6-inch scale figures feature premium design, multiple points of articulation, and a soft goods T-shirt. Each set also…
Fans can now visit Walmart Collector Con and preview the hottest new Hasbro products from BEYBLADE, G.I. JOE, Star Wars and TRANSFORMERS! Check out the full Hasbro pre-order list below: that will go on pre-order Thursday, March 19 at 10AM ET. BEYBLADE X DELUXE LAUNCHER SET (HASBRO | Ages 8 years & up | Approx. Retail Price: $14.99 | Pre-Order March 19 at 10AM ET as part of Walmart Collector Con; Available 7/15/26)…
Hasbro have revealed several new additions to the popular STAR WARS: THE BLACK SERIES product line! To prepare for the April 6th premiere of Star Wars: Maul – Shadow Lord animated TV series on Disney+, fans can pre-order action figures based on characters from the show, including Maul, Eleventh Brother, Rook Kast and Devon Izara. STAR WARS: THE BLACK SERIES MAUL (HASBRO | Ages 4 and Up |…
Hasbro, a leading games, IP and toy company, is officially kicking off a year-long celebration of THE TRANSFORMERS: THE MOVIE’s 40th anniversary that honours the film for its epic action, iconic characters, and that tragic moment fans are very much still processing. In 1986, THE TRANSFORMERS: THE MOVIE rolled into theatres and proved that animated films can pull…
Hasbro today announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Street Fighter movie arriving in theaters October 16, 2026. The collaboration will bring the film’s iconic characters to life through a line of action figures, toys, and collectibles, extending the experience from the big screen into the hands of fans worldwide. …
During a recent Hasbro Pulse Fanstream, the Hasbro brand team unveiled the hottest new products inspired by beloved STAR WARS entertainment. The following THE BLACK SERIES pre-orders are now live on January 14 at 1PM ET on Hasbro Pulse, Amazon and Fan Channel retailers: STAR WARS: THE BLACK SERIES WATTO FIGURE (HASBRO | Ages 4 and…
Hasbro is ringing in the new year with new Marvel and STAR WARS products. These new toys and action figures are inspired by beloved characters such as Spider-Man, Iron Man, Hulk, Darth Vader, Darth Maul, Chewbacca and many others. Preschoolers can enjoy an assortment of new products inspired by Disney Jr. and Marvel’s hit series “Marvel’s Spidey…
Hasbro Pulse expands its premium collector offering with a new wave of Marvel Legends Series figures alongside a Star Wars The Black Series two-pack inspired by Star Wars Jedi: Survivor. Spanning classic Marvel Comics storytelling, fan-favourite characters and the modern Star Wars gaming universe, these releases deliver premium deco, detailed sculpting and multiple points of…
Hasbro Pulse expands Star Wars The Vintage Collection with four new 9.5 cm figures inspired by the original and prequel trilogies. Spanning Star Wars: A New Hope, Star Wars: The Empire Strikes Back and Star Wars: Attack of the Clones, these collector-focused releases bring Imperial commanders, a notorious bounty hunter and a key Separatist leader to shelves with film-inspired design,…
Hasbro Pulse kicks of the early stages of December with a number of fan-focused reveals that are sure to excite collectors. With a new wave of premium figures and vehicles unveiled across several iconic franchises, fans can descend into arctic warfare, swing through the multiverse, step into the vast Star Wars galaxy or engage…
Hasbro and George at ASDA are teaming up once again to launch a brand-new PEPPA PIG collection of toddler apparel, accessories, toys, homeware, publishing and more. Timed to the excitement around Peppa’s new baby sister, Evie, this cross-category collaboration brings playful new products designed for every member of the family. As a trusted PEPPA PIG partner…
Continuing the month of conventions, this week, Hasbro Pulse brought excitement to the vibrant halls of Lucca Comics & Games, Italy’s premier pop culture festival. Fans from across Europe gathered to celebrate their favourite worlds — and Hasbro Pulse delivered with a lineup of stunning new collectible reveals. From the technological brilliance of Transformers and the…
MCM London Comic Con came alive this again this month as Hasbro Pulse brought pure excitement to a number of different fandom galaxies at its brand panel, delighting fans from across the UK and beyond. From Transformers’ mighty warriors to MARVEL’s iconic heroes and villains, Star Wars’ legendary figure and the troopers of G.I. Joe,…
Following on from the Marvel, Star Wars and Tron announcements. Fans who attended the Hasbro Toy Panel – Action Brands panel at New York Comic Con also experienced new brand announcements from beloved brands including TRANSFORMERS and G.I. JOE! The final results of the 2025 TRANSFORMERS and G.I. JOE Hall of Fame Vote were also revealed during the panel.…
A new wave of the hottest products was unveiled during the Hasbro Star Wars and MARVEL Panel at New York Comic Con! In a surprise announcement, brand team members shared that Hasbro is “entering the grid” with new products based on the popular TRON franchise. The full list of new products announced at the panel includes: …
Hasbro Pulse is celebrating Transformers Day with a powerful lineup of Studio Series reveals that bring together icons from across the Transformers movie universe and the Transformers One animated film. From classic G1 nostalgia to modern cinematic showdowns, these new launches are ready to roll out into fan collections worldwide. First up, one of the most legendary Decepticons steps into…
Hasbro unveiled two new action figures coming to the popular STAR WARS: THE BLACK SERIES 6-inch scale line! As fans gear up for the holiday season, they can add festive editions of the ASTROMECH DROID (with Grogu dressed as Santa) and STORMTROOPER (with porgs donning matching reindeer deco) to their collections. STAR WARS: THE BLACK SERIES STORMTROOPER (HOLIDAY EDITION) (HASBRO…
Hasbro Pulse today is happy to announce a fresh lineup of roleplay gear and collector figures across the Marvel Legends and Star Wars Black Series, celebrating some of the most iconic heroes and battles in pop culture. First up, fans of the Marvel universe will be delighted to delve into a 1:1 scale reproduction with the Marvel Legends Series…
Prepare to polish off your Tantalog with the cutest ‘boojiboo’ couple on the planet – the new Disney Chatty Stitch and Disney Chatty Angel Deluxe Puppetronics. These super-soft, cuddly animatronic characters, are brought to life using classic puppetry combined with leading-edge technology in electronics. Including over 50 authentic sounds, phrases, and lifelike movements, the Disney…
Calling all citizens of Berk – get ready to soar into a new adventure! In the lead up to Universal Pictures’ live action reimagining of How to Train Your Dragon, WOW! Stuff in collaboration with Universal Products & Experiences, today unveiled the Toothless Puppetronic by RealFX, a realistic, interactive Night Fury toy that looks real,…
San Diego Comic-Con is over for another year. this year amongst many other reveals Hasbro Pulse took to center stage with an electrifying slate of reveals that thrilled both longtime collectors and casual fans alike. Leading the charge was the Marvel Legends Series Spider-Man Electronic Expressive Mask—a show-stopping centerpiece that captures the heart and humor…
With The Fantastic Four: First Steps set to reignite the Marvel Cinematic Universe in a big way, excitement around Marvel’s original super-team is heating up once again. Riding the wave of renewed interest, the latest Marvel Legends Series action figures from Hasbro Pulse bring the iconic team to life with movie-inspired detail, premium articulation, and unmistakable personality. These…
It’s Harry Potter’s birthday on July 31 (and 30 years since he was conceived – that makes me feel so old as I remember when the books came out and of course the movies which were a cinematic event) There’s actually a great host of Harry Potter themed goodies for the Potter-head in your life!…
Today, the LEGO Group, in collaboration with leading games, IP and toy company Hasbro, reveals the LEGO® Icons TRANSFORMERS Soundwave model set (10358), an immersive building experience crafted for adult fans. This collectible set captures the essence of the iconic Decepticon Soundwave and his loyal cassette companions in a detailed and dynamic LEGO brick…