Calling all citizens of Berk – get ready to soar into a new adventure! In the lead up to Universal Pictures’ live action reimagining of How to Train Your Dragon, WOW! Stuff in collaboration with Universal Products & Experiences, today unveiled the Toothless Puppetronic by RealFX, a realistic, interactive Night Fury toy that looks real, feels real and sounds real.

Developed by the award-winning innovation team at WOW! Stuff, this stunning new Puppetronic brings Toothless to life like never before. The Toothless Puppetronic by RealFX is designed to captivate fans of all ages, combining traditional puppetry with cutting edge electronics and features over 50-character sound effects, responsive touch and motion sensors, and Toothless’ signature plasma blast of blue flame. The result is an experience that feels pulled straight from the screen and will be sure to make fans go WOW!

This must-have toy, designed for How to Train Your Dragon fans, lets you control Toothless’ movements, expressions, and his iconic plasma blast. With just a simple motion, watch in awe as Toothless ‘breathes fire’ through his mouth and nose using a safe and mesmerising light-up mist effect.

Toothless Puppetronic by RealFX features that WOW

Realistic Night Fury Design – With expressive eyes, a plush and poseable body, and cinematic design details, Toothless looks and feels just like the real thing.

Dynamic Interactions – Toothless reacts to your movements and touch with over 50 different Night Fury sounds and lifelike interactions.

Plasma Blast – Witness Toothless unleash a dramatic, light-up purple flame effect through his mouth and nose, with a safe, smoke-free mist.

Exclusively available at Smyths Toys, Toothless Puppetronic by RealFX. Whether you’re re-creating your favourite film moments or inventing daring new dragon adventures, this is the must- have toy of the year.

Toothless Puppetronic by RealFX
Available at Smyths Toys
RRP: £59.99 | Ages 8+

About WOW! Stuff
WOW! Stuff is a toy innovation company with a mission to bring great brands to life or create new brands crafted by an in-house team of scientists, engineers and product developers. WOW! Stuff’s stated mission is ‘to work until our brains hurt to deliver toys and pop-culture products that are really INNOVATIVE, ON BRAND, IN UNIVERSE, ALWAYS!’.  WOW! Stuff has won numerous awards and global recognition for its unique tech-toys and world first toy inventions, is a 6 times ‘TOTY’ (Toy of The Year) award nominee and 3 times winner, including what might be considered the biggest award in the world of toys, America’s ‘Overall Toy of The Year 2025’. 
 
In recent years, the company has created and led the category of Puppetronics, again winning multiple awards for its work on interpreting leading licensed characters as RealFX and Puppetronics brands. For more information see www.wowstuff.com