San Diego Comic-Con is over for another year. this year amongst many other reveals Hasbro Pulse took to center stage with an electrifying slate of reveals that thrilled both longtime collectors and casual fans alike. Leading the charge was the Marvel Legends Series Spider-Man Electronic Expressive Mask—a show-stopping centerpiece that captures the heart and humor of Marvel’s most iconic web-slinger.

This high-end, electronic roleplay mask brings Peter Parker’s wit to life like never before, featuring animated eye expressions that mirror Spider-Man’s signature comic book charm. Whether you’re reliving his adventures from the Daily Bugle days or channeling his MCU appearances, this wearable collectible delivers an immersive experience that’s as fun as it is faithful to the source material. It’s a love letter to the Spidey fans who’ve grown up with him—and an invitation for new fans to join the adventure.

But that’s just the beginning of what Hasbro had in store for SDCC attendees and fans tuning in from around the globe. The Marvel Legends Gamerverse line expands with two powerful new drops: a double pack featuring War Machine vs. Omega Red, bringing game-accurate detail and storytelling potential straight from the console into collectors’ hands; and a striking Velocity Suit Spider-Man (Peter Parker) figure that bursts with kinetic energy and sleek design.

The fashion-forward fans will also appreciate the daring style of Spider-Man in his Hellfire Gala look, a bold reimagining that merges superhero flair with haute couture, turning heads in both universes.

Over in a galaxy far, far away, Hasbro has added a spooky twist to the Star Wars Black Series with the new Night Trooper Halloween Edition, a unique and eerie variation that’s sure to become a seasonal favorite among Sith and Jedi alike.

Transformers fans are also in for a major hit of nostalgia, as Hasbro Pulse reveals two retro G1 reissues: Autobot Seaspray and Autobot Brawn. Faithfully recreated and ready to roll out, these classic characters are perfect for longtime G1 collectors or anyone discovering the original lineup for the first time.

With fan-favorite franchises, cutting-edge design, and nostalgic throwbacks all in one place, Hasbro Pulse’s SDCC 2025 lineup is a vibrant celebration of pop culture passion—and proof that the power of play is as strong as ever.

For more on these releases and additional announcements throughout the convention, visit HasbroPulse.

All these new releases and much more is available now for pre-order on Hasbro Pulse.