During New York Toy Fair 2025, Hasbro unveiled even more new products for fan-favorite franchises like TRANSFORMERS, BEYBLADE and G.I. JOE along with new reveals from premier collaboration brands, including Star Wars  and Marvel from Disney Consumer Products. Time to get more shelf space you collecting geeks you! (yes that includes me!)

Check out these new items headed your way!

 Hasbro unveiled a new wave of products that are more than meets the eye including the TRANSFORMERS AGE OF THE PRIMES Deluxe Class The Thirteen Alchemist Prime, Deluxe Class The Thirteen Onyx Prime, Deluxe Class Decepticon Crasher, and Deluxe Class Combaticon Vortex action figures! The team also revealed the brand-new TRANSFORMERS x MATTEL Collab Item – Twin Mill and Boneshaker, along with the TRANSFORMERS Void Rivals Autobot Jetfire, Zertonian Solila, and Agorrian Darak.

TRANSFORMERS: AGE OF THE PRIMES DELUXE CLASS THE THIRTEEN ALCHEMIST PRIME

(HASBRO| Ages 8 and Up | Approx. Retail Price: $24.99 | Pre-Order on March 4 at 1PM ET at HasbroPulse and participating retailers; available Summer 2025.)

TRANSFORMERS: AGE OF THE PRIMES LEADER CLASS THE THIRTEEN ONYX PRIME

(HASBRO| Ages 8 and Up | Approx. Retail Price: $54.99 | Additional details coming soon)

TRANSFORMERS: AGE OF THE PRIMES

(HASBRO| Ages 8 and Up | Approx. Retail Price: $24.99 | Pre-Order on March 4 at 1PM ET at HasbroPulse and participating retailers; available Summer 2025.)

TRANSFORMERS: AGE OF THE PRIMES DELUXE CLASS DECEPTICON CRASHER

(HASBRO| Ages 8 andUp | Approx. Retail Price: $24.99 | Pre-Order on March 4 at 1PM ET at HasbroPulse and participating retailers; available Summer 2025.)

YO JOE! The G.I. JOE team unveiled new additions to the Classified Series line with the G.I. JOE Classified Series Legacy Collection – Search & Rescue Firefighter. Additionally, earlier this week, the team announced the G.I. JOE Classified Series Dreadnoks Cold Slither: Band of Vipers Tour Commemorative Action Figure Set, Super7 Cold Slither Zartan Reaction+ Figure, Skybound’s “Cold Slither: The Reunion” comic and the “Cold Slither” album from Reigning Phoenix Music (RPM)

G.I. JOE CLASSIFIED SERIES #163, DREADNOKS COLD SLITHER: BAND OF VIPERS TOUR COMMEMORATIVE ACTION FIGURE SET

(HASBRO | Ages 14 years & up| Available at San Diego Comic-Con Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.)

 

G.I. JOE CLASSIFIED SERIES LEGACY COLLECTION-SEARCH & RESCUE FIREFIGHTER

(HASBRO | Ages 4 years & up | Approx. Retail Price: $34.99 | Available for preorder March 4 @ 1PM ETon HasbroPulse.com)

 

G.I. JOE COLD SLITHER ZARTAN REACTION+ FIGURE

HASBRO\SUPER7 |Ages 14 years & up | Approx. Retail Price: $20.00| Available for preorder April 3@9:15am PT; Check Super7.com for more details)

The Hasbro Star Wars team went retro by revealing the Star Wars: The Retro Collection Star Wars: A New Hope Figure Multipack during the event. 

STAR WARS RETRO COLLECTION STAR WARS: A NEW HOPE FIGURE MULTIPACK

(HASBRO | Ages 4 and Up | Approx. Retail Price: $59.99 | Pre-Order on March 5 at 1PM ET onTarget.com; available Spring 2025)

 

Ideal for new fans and long-time collectors alike, the STAR WARS Retro Collection features detailing and design calling back to the original 1970s and 1980s figures. Inspired by STAR WARS: A NEW HOPE, this Retro Collection 3.75-inch-scale multipack is ideal for play or display, bringing back the nostalgic feel of Kenner toys (additional products each sold separately, subject to availability). Includes the classic duo of Dr. Evazan and Walrus Man, plus Han Solo (Imperial Stormtrooper Outfit), Luke Skywalker (Yavin), Rebel Fleet Trooper, and Sandtrooper figures. Includes 10 accessories for poseability on your shelf, including Han Solo’s removable helmet and blaster accessories for each character.

The Hasbro Marvel team took flight with the announcement of the Marvel Legends Series X-Force Archangel and Marvel Legends Series Doctor Doom Premium Roleplay Helmet.

MARVEL LEGENDS SERIES DOCTOR DOOM PREMIUM ROLEPLAY HELMET

(HASBRO | Ages 14 and Up | Approx. Retail Price: $99.99 | Pre-Order on March 6 at 1PM ET at HasbroPulse and participating retailers; available Summer 2025)

MARVEL LEGENDS SERIES X-FORCE ARCHANGEL

(HASBRO | Ages 4 and Up | Approx. Retail Price: $39.99 | Pre-Order on March 6 at 1PM ET at FanChannel retailers and Hasbro Pulse; available Summer 2025

 

BEYBLADE X AND STAR WARS COLLAB OBI-WAN KENOBI 4-60P VS. GENERAL GRIEVOUS 3-80HN

(HASBRO | Ages 8 years & up | Approx. Retail Price: $24.99 Available Summer 2025)

BEYBLADE X AND MARVEL COLLAB CAPTAIN AMERICA 4-70GB VS. RED HULK 1-80R

(HASBRO | Ages 8 years & up | Approx. Retail Price: $24.99 | Available Summer 2025)

BEYBLADE X JURASSIC WORLD X BEYBLADE COLLAB T. REX VS. MOSASAURUS

(HASBRO | Ages 8 years & up | Approx.Retail Price: $24.99 | Available 7/1/25)

What an amazing line up from Hasbro! I started my Hasbro ‘collection’ in 2024 when it comes to figures and whilst I of course dont have everything- I love what I do have! I recently started doing unboxing/review videos of some of the Hasbro figures that I have so that I can showcase just how cool they are! Check some of those videos out here! 

 

Thank you Hasbro! Keep up the great work!