Hasbro has brought back their Hasbro Women Innovators of Play Challenge for its second year. Hasbro is inviting women innovators to submit their own ideas for toys or games to Hasbro, where a panel of judges will select winners based on various factors such as innovation, mass marketability, fun factor, and more. Selected winners will win a $10,000 cash prize, mentorship and trip to Hasbro World Headquarters in Pawtucket, Rhode Island for a “Day at Hasbro.”

Watch this short video showcasing the winners of Hasbro Women Innovators of Play Challenge 2023

The second annual Challenge is part of Hasbro’s larger Women Innovators of Play initiative. In fact, women account for 70% of toy purchases but only represent 29% of C-Suite roles in the industry. It is Hasbro’s commitment to inspire and elevate more women’s involvement in the toy and game industry. This year also saw the return of Hasbro’s Women Innovators of Play virtual event, which took place in October with a full lineup of speakers from Hasbro and other industry leaders and influencers.

WHAT: Hasbro announced their Women Innovators of Play Challenge – following the Women Innovators of Play conference – to find the next great woman-led mass market toy or game.

Ideas will be judged on innovation, mass marketability, fun factor and playability, design and aesthetics manufacturability.

The Women Innovators of Play Challenge provides winners with a $10,000 cash prize, mentorship and trip to Hasbro World Headquarters in Pawtucket, Rhode Island for a “Day at Hasbro.”  

Full Challenge details including eligibility requirements can be found here. Must be 18+ from select countries. No purchase necessary. 

WHO: Hasbro’s Women Innovators of Play

WHEN: Challenge Now Open / Submissions End November 12th 2024

WHERE: To submit an idea, visit this link