Musicians, artists and influencers celebrated the launch of the Bravado collaboration with Sami Miro at SURPLUS by BRAVADO Thursday evening at South by Southwest® (SXSW®). SURPLUS by BRAVADO took over the front space of the Music is Universal Showcase at iconic nightclub, Antone’s and showcased vintage fashion designer/curator Sami Miro’s limited edition collection of artist inspired apparel, including a special edition Ramones jacket.

A rising designer among music and fashion insiders with fans including Selena Gomez, Kendall Jenner, Hailee Steinfeld and Gigi Hadid, Miro designed a collection consisting of elevated and deconstructed takes on the iconic army jacket.  Each piece in the collection features her signature designs including rectangular denim patchs and vintage inspired raw hems.

The Sami Miro collaboration is limited-edition collection comprised of 4 styles of army jackets (cropped for women plus a longer unisex version with a tattered hem) plus 1 vest. Each style was exclusively available for SXSW consumers for $300/each before the collection launches online at end of March for $400/each.

Universal Music Group (UMG), the world leader in music-based entertainment, returned to South by Southwest® (SXSW®) Music Festival in Austin, Texas, with the MUSIC IS UNIVERSAL SHOWCASE presented by O Organics® and PUMA.  Bravado, Universal Music Group’s merchandising and branding company, unveiled SURPLUS by BRAVADO, a three-day retail event that includes custom patch and embroidery stations as well as surprise collaborations and pop-ups