New Hasbro TRANSFORMERS and G.I. JOE Brand Reveals at New York Comic Con 2025 |

Following on from the Marvel, Star Wars and Tron announcements. Fans who attended the Hasbro Toy Panel – Action Brands panel at New York Comic Con also experienced new brand announcements from beloved brands including TRANSFORMERS and G.I. JOE! The final results of the 2025 TRANSFORMERS and G.I. JOE Hall of Fame Vote were also revealed during the panel. Check out the winners and runner up below:

TRANSFORMERS

Age of the Primes:

o Winner – Megatons the Fallen

o Second – Onyx Prime

o Third – Sky-Byte

o Honorable Mention – Star Optimus Prime

Studio Series:

o Winner – ’86 Megatron

o Second – Age of Extinction Optimus Prime

o Third – TRANSFORMERS One Sentinel Prime

o Honorable Mention – ’86 Long Haul and Hook

Exclusive:

o Winner – Age of the Primes – Cybertron Sideways

o Second – Timelines – Hearts of Steel Optimus Prime and Starscream

o Third – Retro Cardback G1 Seaspray

o Honorable Mention – Armada Nemesis Prime

Human Inductee

Ron Friedman (posthumously) – Ron Friedman stands as one of the master storytellers who gave Transformers its heart, its humor, and its humanity. As the screenwriter who helped bring Cybertron’s heroes and villains to life, Friedman transformed a concept of warring machines into an epic saga of courage, sacrifice, and identity. His work on the original Transformers animated series and the landmark 1986 feature film laid the emotional and narrative foundation for a universe that continues to evolve — and inspire — nearly four decades later.

Through his vision, Optimus Prime, Megatron, and countless others became more than just characters; they became cultural icons — symbols of leadership, resilience, and the eternal struggle between good and evil. Friedman’s storytelling bridged generations, blending thrilling adventure with timeless moral depth, and igniting imaginations around the world.

Inducted into the Hall of Fame for pioneering creativity and enduring impact, Ron Friedman and Transformers embody the spirit of transformation itself — proving that courage and heart can turn even the coldest steel into legend.

G.I. JOE

1983 Character of Year:

o Winner – Destro

o Second – Snow Job

o Third – Gung-Ho

o Honorable Mention – Duke (Mail-In)

2025 Classified Figure:

o Winner – Crystal Ball

o Second – Cold Slither – Band of Vipers Set

o Third – Law & Order

o Honorable Mention – HasLab Pilot Baroness

Human Inductee:

Larry Hama – Few names resonate in the world of action storytelling like Larry Hama and G.I. Joe. As the creative force who transformed a line of figures into a universe of heroes, Hama redefined what it meant to tell stories of courage, duty, and identity. His groundbreaking work on G.I. Joe: A Real American Hero brought depth, personality, and moral complexity to every character — turning code names into icons and battles into lessons about honor and teamwork.

Across comics, toys, television, and beyond, G.I. Joe became a cultural touchstone — inspiring generations to believe that “Knowing is half the battle.” Larry Hama’s vision elevated action into art, forging a legacy that continues to shape storytelling and spark imaginations around the globe.

His work on G.I. Joe: A Real American Hero is still going strong 40 plus years later, making it one of the longest running comic series by the same writer. Join us in thanking Larry for everything he’s done for G.I. JOE and continues to do so!

Now lets shift to the product reveals that occurred and there is a bunch of them! So get ready to boost your collection of Hasbro goodies!

TRANSFORMERS TIMELINES OPTIMUS PRIME AND STARSCREAM

(HASBRO | Ages 8 and Up | Approx. Retail Price: $59.99| Pre-Order Coming Soon)

TRANSFORMERS RETRO G1 AUTOBOT WHEELIE

(HASBRO | Ages 8 and Up | Approx. Retail Price: $24.99 | Pre-Order on October 10 at 10 AM ET exclusively on Walmart; available April 2026)

TRANSFORMERS RETRO G1 AUTOBOT OUTBACK

(HASBRO | Ages 8 and Up | Approx. Retail Price: $24.99 | Pre-Order on October 10 at 10 AM ET exclusively on Walmart; available April 2026)

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE VOYAGER CLASS THUNDERCRACKER

(HASBRO | Ages 8 and Up | Approx. Retail Price: $42.99 | Pre-Order on October 11 at 1PM ET on Hasbro Pulse and participating retailers; available Early 2026)

TRANSFORMERS STUDIO SERIES THE TRANSFORMERS: THE MOVIE DELUXE CLASS WINDCHARGER

(HASBRO | Ages 8 and Up | Approx. Retail Price: $27.99 | Pre-Order on October 11 at 1PM ET on Hasbro Pulse and participating retailers; available Early 2026

G.I. JOE CLASSIFIED SERIES #170, GHOST VIPER & D.I.R.E. (DREAD-INDUCING RESPONSIVE ENERGY) BEASTS

(HASBRO | Ages 4 years & up | Approx. Retail Price: $62.99 | Available exclusively at Walmart 10/9/25 @10AM ET; Limited quantities available on Hasbro Pulse for Premium members 10/9/25 @1PM ET and everyone 11/3/25 while supplies last)

G.I. JOE CLASSIFIED SERIES #172, COBRA-LA PYTHONA

(HASBRO | Ages 4 years & up | Approx. Retail Price: $46.99 | Available exclusively on-site New York Comic Con Hasbro booth #1012; Limited quantities available on Hasbro Pulse for Premium members 10/9/25 @1PM ET and everyone 11/3/25 while supplies last)

Arctic Assault H.I.S.S.

(HASBRO | Ages 14 years & up | Pre-order Available Winter 2025)

G.I. JOE CLASSIFIED SERIES #186, EDWIN “LIFELINE” STEEN