Hasbro Celebrates Star Wars 50th Anniversary With Great New Product Reveals For Retro, Black Series and Vintage Collections |

Hasbro have unveiled a new collection of products from its BLACK SERIES, VINTAGE COLLECTION, and RETRO COLLECTION premium action figure lines celebrating the 50^th anniversary of Star Wars. Inspired by STAR WARS: A NEW HOPE, fans and collectors can look forward to this new assortment as part of the year-long celebration in 2027.

“For decades, Hasbro has been proud to partner with the STAR WARS brand to bring its unforgettable characters and stories to fans through play and collecting,” said Adam Biehl, Head of Disney Action Brands at Hasbro. “The 50th anniversary is an extraordinary milestone, and it presents a tremendous opportunity to unveil a new wave of products that honors the legacy of STAR WARS while giving fans new ways to celebrate the saga.”

THE BLACK SERIES

STAR WARS BLACK SERIES LUKE SKYWALKER

(HASBRO | Ages 4 & up |Pre-order Non on Hasbro Pulse and other participating retailers; available Spring 2027)

Luke improvised a solution for a severed bridge hindering his and Leia’s departure from the Death Star.The STAR WARS BLACK SERIES line includes 6-inch action figures, vehicles, and roleplay items from the40-plus-year legacy of the STAR WARS galaxy, letting fans create galactic scenes with a faithfulness to STAR WARS comic books, movies, series, and more. This BLACK SERIES action figure from Hasbro is detailed to look like Luke Skywalker from STAR WARS: A NEW HOPE. Display the figure in the collectible anniversary blister package featuring special character art. Features multiple articulation points for dynamic poseability on your shelf. Pose the figure with the included blaster, grappler hook, and comlink accessories. Look for more STAR WARSBLACK SERIES 6-inch action figures to build a galaxy of STARWARS collectibles on your shelf (each sold separately, subject to availability).

STAR WARS BLACK SERIES PRINCESS LEIA ORGANA

(HASBRO | Ages 4 & up |Pre-order Now on Hasbro Pulse and other participating retailers; available Spring 2027)

Joining the ragtag group that came to her aid, Leia fought off an army of stormtroopers as she and Luke Skywalker traversed the maze of the Death Star. The STAR WARS BLACK SERIES line includes 6-inchaction figures, vehicles, and roleplay items from the 40-plus-year legacy of the STAR WARS galaxy, letting fans create galactic scenes with a faithfulness to STAR WARS comic books, movies, series, and more. This BLACK SERIES action figure from Hasbro is detailed to look like Princess Leia Organa from STAR WARS: ANEW HOPE. Display your figure in the collectible anniversary blister package featuring special character art. Features multiple articulation points for dynamic poseability on your shelf. Pose the figure with the included blasters and removable hood. Look for more STAR WARS BLACK SERIES 6-inch action figures to build a galaxy of STAR WARS collectibles on your shelf (each sold separately, subject to availability).

STAR WARS BLACK SERIES ARTOO-DETOO (R2-D2)

(HASBRO | Ages 4 & up |Pre-order Now on Hasbro Pulse and other participating retailers; available Spring 2027)

A reliable and versatile astromech droid, R2-D2 showed great bravery in rescuing his masters and their friends from many perils. TheSTAR WARSBLACK SERIES line includes 6-inch action figures, vehicles, and roleplay items from the 40-plus-year legacy of the STAR WARS galaxy, letting fans create galactic scenes with a faithfulness to STAR WARS comic books, movies, series, and more. This BLACK SERIES action figure from Hasbro is detailed to look like Artoo-Detoo (R2-D2) fromSTAR WARS: A NEW HOPE. Display your figure in the collectible anniversary blister package featuring special character art. Features multiple articulation points for dynamic poseability on your shelf. Pose the figure with the included tool accessories. Look for more STAR WARSBLACK SERIES 6-inch action figures to build a galaxy of STAR WARS collectibles on your shelf (each sold separately, subject to availability)

THE VINTAGE COLLECTION

STAR WARS THE VINTAGE COLLECTION DEATH STAR ESCAPE 4-PACK

(HASBRO | Ages 4 & up |Pre-order Now on Hasbro Pulse and other participating retailers; available Spring 2027

After finding Princess Leia, the Rebel heroes navigated the winding halls of the space station to make their escape, encountering stormtroopers and dead ends along the way.Celebrate the legacy of STARWARS with premium vehicles, playsets, and action figures from STAR WARS: THE VINTAGE COLLECTION.Based on the iconic moment in the film to celebrate the 50th anniversary of STAR WARS: A NEW HOPE,this 3.75-inch-scale Death Star Escape figure multipack includes Chewbacca, Princess Leia Organa, Luke Skywalker and Han Solo, based on their appearances in the sequence from the film. Fans can display each 3.75-inch action figure — featuring multiple articulation points, plus detailed sculpt and deco — in their collections. Each figure comes with accessories specific to the escape scene including blasters for all 4 figures, handcuff accessories for Chewie and Leia, and a grappling hook for Luke. Calling back to the original 1970s and 1980s vintage toys, this figure pack features a closed outer box with Kenner branding and 4 blister cards with unique VC numbers. Find other STAR WARS collectibles from THE VINTAGE COLLECTION to reimagine iconic scenes from the movie — or create your own (each sold separately,subject to availability

STAR WARS: THE VINTAGE COLLECTION ARLEIL SCHOUS

(HASBRO | Ages 4 & up |Pre-order Now on Hasbro Pulse and other participating retailers; available Spring 2027)

Defel mercenary Arleil Schous could be seen with other shadowy patrons of Chalmun’s Cantina when Luke Skywalker and Obi-Wan Kenobi entered the bar. Celebrate the legacy of STAR WARS with premium vehicles, playsets, and action figures from STAR WARS: THE VINTAGE COLLECTION. Based on Arleil Schous from STAR WARS: A NEW HOPE, this 3.75-inch-scale figure makes a great addition to any fan’s collection. Pose the figure with the included blaster accessory. Calling back to the original 1970s and1980s vintage toys, this figure features Kenner branding and package design with a unique VC number for collectability. Inspired by the original line, these collectibles feature premium detail and design across product and packaging, and collector-grade deco that fans have come to know and love. Find other STAR WARS collectibles from THE VINTAGE COLLECTION to reimagine iconic scenes — or create your own (each sold separately, subject to availability)

STAR WARS: THE VINTAGE COLLECTION DARTH VADER

(HASBRO | Ages 4 & up |Pre-order Now on Hasbro Pulse and other participating retailers; available Spring 2027

Upon the Rebels’ theft of schematics for the Death Star, Darth Vader sought to recover the stolen plans and find the location of the Rebel base. Celebrate the legacy of STAR WARS with premium vehicles,playsets, and action figures from STAR WARS: THE VINTAGE COLLECTION. Based on Darth Vader from STAR WARS: A NEW HOPE, this 3.75-inch-scale figure makes a great addition to any fan’s collection. Pose Vader with his signature red Lightsaber™ or the unlit hilt. Calling back to the original 1970s and 1980svintage toys, this figure features Kenner branding and package design with a unique VC number for collectability. Inspired by the original line, these collectibles feature premium detail and design across product and packaging, and collector-grade deco that fans have come to know and love. Find other STAR WARS collectibles from THE VINTAGE COLLECTION to reimagine iconic scenes — or create your own(each sold separately, subject to availability).

STAR WARS: THE VINTAGE COLLECTION STORMTROOPER

(HASBRO | Ages 4 & up |Pre-order Now on Hasbro Pulse and other participating retailers; available Spring 2027)

Stormtroopers are elite shock troops fanatically loyal to the Galactic Empire and the Imperial cause.Celebrate the legacy of STAR WARS with premium vehicles, playsets, and action figures from STAR WARS: THE VINTAGE COLLECTION. Based on a stormtrooper from STAR WARS: A NEW HOPE, this 3.75-inch-scale figure makes a great addition to any fan’s collection.Pose out the stormtrooper on your shelf with the included blaster accessory. Calling back to the original 1970s and 1980s vintage toys, this figure features Kenner branding and package design with a unique VC number for collectability. Inspired by the original line, these collectibles feature premium detail and design across product and packaging, and collector-grade deco that fans have come to know and love. Find other STAR WARS collectibles from THEVINTAGE COLLECTION to reimagine iconic scenes — or create your own (each sold separately, subject to availability)

RETRO COLLECTION

STAR WARS RETRO STAR WARS: A NEW HOPE REBEL FLEET TROOPER & STORMTROOPER

(HASBRO | Ages 4 & up |These next selections are exclusively available at Target from Spring 2027)