Hasbro and the NFL team up for new BEYBLADE X collaboration: BEYBLADE X and NFL AFC and NFC CX Tops |

3, 2, 1… HUT! Just in time for football season, Hasbro and the NFL are teaming up for a new BEYBLADE X collaboration: BEYBLADE X and NFL AFC and NFC CX Tops. The new set brings the excitement of game day into the Beystadium and is available NOW on Amazon and will arrive at Target Spring 2027.

The collaboration features two BEYBLADE X CX Tops with deco inspired by the NFC and AFC, plus 32 NFL team logo stickers so fans can customize their Tops to rep their favorite team. The set also includes two NFL-themed Launchers, making it game-day ready for football fans every season.

Fans can also scan the BEYBLADE X NFL Collab Tops in the BEYBLADE X app to unlock rewards, track their Top collection in the “BEYLOCKER” and compete against other players around the world.

BEYBLADE X AND NFL AFC AND NFC CX TOPS

Experience BEYBLADE X, the next generation of BEYBLADE stadiums, Launchers, and Tops! The BEYBLADE X and NFL Collab Multipack Set includes 2 right-spinning TakaraTomy-designed CX Tops and 2 NFL-themed Launchers (Beystadium required, sold separately). Launch right into battle or reconfigure the interchangeable blade, ratchet, and bit of Tops in this pack with those of other BEYBLADE X Tops (sold separately) to build your perfect BEYBLADE Top. Includes 2 BEYBLADE X CX Tops and 32 stickers of NFC and AFC football team logos to customize the Tops. BEYBLADE X features the X-Celerator Gear System to level up your game. When the gear of a BEYBLADE X Top engages the rail of the Beystadium arena, it can super-accelerate into an Xtreme Dash around the stadium. Bladers launch their Tops into fierce clashes against their opponent’s Tops to score points: first to score 4 points wins. Hasbro BEYBLADE toys with authentic TakaraTomy die-cast metal Tops make great gifts for kids ages 8 and up.