Hasbro, a leading games, IP and toy company, recently announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027, starting with the first reveals of three stunning 6″ scale figures at San Diego Comic Con (23. – 26 . July 2026).
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro. “By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”
Ever since its first title, released in the US in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule.
Excellent news from an excellent company!
But of course the question people are asking and one which Hasbro have now answered is what are some of these amazing collectables that will be headed onto shelves soon. Well buckle up, here we go!
The Legend of Zelda Heroes of Hyrule Ganondorf
(HASBRO \ Nintendo | Ages 4 & Up | Approx. Retail Price: $42.99 | Available for pre-order on 7/22/26 at 5PM PT / 8PM ET on Amazon, Walmart, Hasbro Pulse and Fan Channel retailers; Available Spring 2027 at select retailers nationwide)
Ever since its first title, released in the U.S. in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule. Now, with 6-inch-scale figures from Hasbro, fans can finally bring to life their favorite game moments and cut-scenes — or imagine their own. The Legend of Zelda Heroes of Hyrule collectibles feature iconic characters from across the beloved games, making great collector items for fans of all ages.
Awakened from his prison under Hyrule Castle, the powerful Demon King Ganondorf spreads his evil across the land once more. The Legend of Zelda Heroes of Hyrule Ganondorf 6-inch-scale action figure is inspired by the action-adventure video game, The Legend of Zelda: Tears of the Kingdom. Fans can display this Legend of Zelda figure, with game-inspired sculpt and design and 20+ articulation points, in their collections. Pose out the iconic villain — coming in at over 7.5 inches within a 6-inch scale — with the included Gloom Sword, scabbard, and interchangeable right hand. Display your Legend of Zelda fandom on your shelf with window-box packaging featuring game-inspired character art.
The Legend of Zelda Heroes of Hyrule Princess Zelda
(HASBRO \ Nintendo | Ages 4 & Up | Approx. Retail Price: $27.99 | Available for pre-order on 7/22/26 at 5PM PT / 8PM ET on Amazon, Walmart, Hasbro Pulse and Fan Channel retailers; available Spring 2027 at select retailers nationwide)
When Zelda, the wise princess of Hyrule, finds herself cast back through time, she must work from the past to help Link defeat the Demon King. The Legend of Zelda Heroes of Hyrule Princess Zelda 6-inch-scale action figure is inspired by the action-adventure video game, The Legend of Zelda: Tears of the Kingdom. Fans can display this Legend of Zelda figure, with game-inspired sculpt and design and 20+ articulation points, in their collections. Pose out Zelda with the included Decayed Master Sword and interchangeable right hand.
The Legend of Zelda Heroes of Hyrule Link
(HASBRO \ Nintendo | Ages 4 & Up | Approx. Retail Price: $27.99| Available for pre-order on 7/22/26 at 5PM PT / 8PM ET on Amazon, Walmart, Hasbro Pulse and Fan Channel retailers; available Spring 2027 at select retailers nationwide)
Link, the courageous hero of Hyrule, must gather the power of the Sages to aid him in his quest to defeat Ganondorf. The Legend of Zelda Heroes of HyruleLink6-inch-scale action figure is inspired by the action-adventure video game, The Legend of Zelda: Tears of the Kingdom. Fans can display this Legend of Zelda figure, with game-inspired sculpt and design, 20+ articulation points, and a soft cloth cape, in their collections. Pose out Link with the included Hylian shield, interchangeable Zonai power hand, and the Master Sword. Display Legend of Zelda fandom on your shelf with window-box packaging featuring game-inspired character art.
Look for more Legend of Zelda action figures to build a sprawling kingdom of collectibles on your shelf. (Each sold separately. Subject to availability.)
Stay Tunes for more great reveals from Hasbro Pulse
