Microsoft back track online price hikes. Not Changing Xbox Live Gold Pricing and unlock Free-to-Play Games

After what seemed like a very stupid decision to double its Xbox Live charges (and enraging a massive amount of Xbox fans( Microsoft has further announced that it is now taking back that decision and will not change its Live Gold pricing. This second announcement comes after the earlier announcement that it would be raising the prices of Xbox Live Gold, which would mean that what was one a year cost of around $60 would have now gotten you only six months for the same price. As you can imagine, people were not happy at al with the original announcement. Myself included as I have only just managed to secure a delivery of an Xbox Series S which is due to arrive next week.

Their full statement is as follows

“We messed up today and you were right to let us know. Connecting and playing with friends is a vital part of gaming and we failed to meet the expectations of players who count on it every day. As a result, we have decided not to change Xbox Live Gold pricing.

“We’re turning this moment into an opportunity to bring Xbox Live more in line with how we see the player at the center of their experience. Free-to-play games will truly be free and you will no longer need an Xbox Live Gold membership to play those games on Xbox. We are working hard to deliver this change as soon as possible in the coming months.

“If you are an Xbox Live Gold member already, you stay at your current price for renewal. New and existing members can continue to enjoy Xbox Live Gold for the same prices they pay today. In the US, $9.99 for 1-month, $24.99 for 3-months, $39.99 for 6-months and $59.99 for retail 12-months.”

Companies are of course not immune to making stupid decisions that run the risk of annoying most of their customer base, ant Microsoft are no different, thank fully they have reversed this latest misstep and have learned from it.  Whilst a price increase isnt always a bad thing and isnt always something that can be avoided. a 1005 price hike would have been an awful move for the tech giant. 

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