Hasbro Pulse expands Star Wars The Vintage Collection with four new 9.5 cm figures inspired by the original and prequel trilogies. Spanning Star Wars: A New Hope, Star Wars: The Empire Strikes Back and Star Wars: Attack of the Clones, these collector-focused releases bring Imperial commanders, a notorious bounty hunter and a key Separatist leader to shelves with film-inspired design,…

  Hasbro Pulse kicks of the early stages of December with a number of fan-focused reveals that are sure to excite collectors. With a new wave of premium figures and vehicles unveiled across several iconic franchises, fans can descend into arctic warfare, swing through the multiverse, step into the vast Star Wars galaxy or engage…

Continuing the month of conventions, this week, Hasbro Pulse brought excitement to the vibrant halls of Lucca Comics & Games, Italy’s premier pop culture festival. Fans from across Europe gathered to celebrate their favourite worlds — and Hasbro Pulse delivered with a lineup of stunning new collectible reveals. From the technological brilliance of Transformers and the…

Hasbro unveiled two new action figures coming to the popular STAR WARS: THE BLACK SERIES 6-inch scale line! As fans gear up for the holiday season, they can add festive editions of the ASTROMECH DROID (with Grogu dressed as Santa) and STORMTROOPER (with porgs donning matching reindeer deco) to their collections. STAR WARS: THE BLACK SERIES STORMTROOPER (HOLIDAY EDITION) (HASBRO…

Calling all citizens of Berk – get ready to soar into a new adventure! In the lead up to Universal Pictures’ live action reimagining of How to Train Your Dragon, WOW! Stuff in collaboration with Universal Products & Experiences, today unveiled the Toothless Puppetronic by RealFX, a realistic, interactive Night Fury toy that looks real,…

San Diego Comic-Con is over for another year. this year amongst many other reveals Hasbro Pulse took to center stage with an electrifying slate of reveals that thrilled both longtime collectors and casual fans alike. Leading the charge was the Marvel Legends Series Spider-Man Electronic Expressive Mask—a show-stopping centerpiece that captures the heart and humor…

  With The Fantastic Four: First Steps set to reignite the Marvel Cinematic Universe in a big way, excitement around Marvel’s original super-team is heating up once again. Riding the wave of renewed interest, the latest Marvel Legends Series action figures from Hasbro Pulse bring the iconic team to life with movie-inspired detail, premium articulation, and unmistakable personality. These…

  Today, the LEGO Group, in collaboration with leading games, IP and toy company Hasbro, reveals the LEGO® Icons TRANSFORMERS Soundwave model set (10358), an immersive building experience crafted for adult fans. This collectible set captures the essence of the iconic Decepticon Soundwave and his loyal cassette companions in a detailed and dynamic LEGO brick…

It’s that time of year again – Amazon Prime Day is almost here! To kick off the savings, Hasbro is offering can’t-miss deals on the hottest toys around, from MONOPOLY and PEPPA PIG to TRANSFORMERS and BEYBLADE, exclusive at Amazon July 8th-11th 2025  So carry on reading and check out the amazing Hasbro’s Amazon Prime Day deals and get adding to your basket…

  The mission heats up where temperatures plunge! Hasbro Pulse today reveals its latest HasLab campaign: the G.I. Joe Classified Series Snow C.A.T. (Combat All-Terrain) Vehicle with Farley “Frostbite” Seward. For the first time ever in the Classified Series 6-inch scale, this iconic half-track from the classic G.I. Joe arsenal is reborn with cutting-edge features, immersive…

  Hasbro Pulse is thrilled to announce the release of six brand-new action figures in its Studio Series lineup, bringing to life some of the most iconic and anticipated characters from the Transformers cinematic universe. These meticulously crafted collectibles deliver premium detailing, faithful film-inspired designs, and intricate conversions that will excite fans and collectors alike. Headlining the drop…

Hasbro have officially expanded its electronic interactive pets portfolio with the brand-new DJ FURBY and Nano-mals innovations! These toys encourage self-expression, creativity and interactive fun, taking play to new heights. Get ready to meet your new BFFs. FURBY DJ FURBY RAINBOW (HASBRO | Ages 6 years & up | Retail Price: $69.99 | Available for pre-order on Amazon and Walmart starting 6/17/25;…

  Star Wars Fans (like me!) can look forward to adding the STAR WARS: THE VINTAGE COLLECTION DARTH VADER’S TIE ADVANCED SHIP to their collection as well as spooky Halloween editions of the STAR WARS: THE BLACK SERIES NIGHT TROOPER, IMPERIAL ROYAL GUARD and DATHOMIR WITCH action figures (each sold separately, subject to availability).  The Halloween editions of some of…

  Check this out! This awesome M3GAN doll is now available from Mattel Creations. The 10 inch doll features a Skullector first-ever removable face plate revealing her android core, plus a Perpetual Petz Bat Purse, Skullette bow, and shoes you’d die for. One thing to note though for displaying, the M3GAN Doll cannot stand on…

Hasbro is heating things up this summer with colorful, creative fun from PLAY-DOH. From turtle-powered pizza parties to sizzling backyard BBQs and flower power fun, these must-haves are available now: Recently launched is the PLAY-DOH TEENAGE MUTANT NINJA TURTLES SLICE & BLAST PIZZA PLAYSET, which lets kids launch pizzas like Michelangelo himself. Mold the pizza, slice it, and blast…

Today, leading toy and game company Hasbro announced the ultimate BEYBLADE bundle with the San Diego Comic-Con 2025 exclusive BEYBLADE X 25th Anniversary Set! Celebrate the anniversary milestone with this epic set, part of the ever-expanding BEYBLADE X product line, featuring the staple X-Celerator Gear System and fan favorite Tops from previous generations making their return with the Dragoon Storm…

    Today, Hasbro has unveiled the STAR WARS: THE BLACK SERIES ISB TACTICAL AGENT inspired by its design in Andor  on Disney+. This product will be available for pre-order starting tomorrow, May 7 at 1PM ET exclusively on Target.com and available in stores this Summer. To celebrate the show’s second and final season, fans can visit Target.com…

Ahead of Star Wars Day on May the 4th, the Hasbro brand team hosted a new Hasbro Pulse Fanstream featuring the latest Star Wars collectibles coming to THE BLACK SERIES and THE VINTAGE COLLECTION product lines!  Fans can look forward to the STAR WARS: THE BLACK SERIES FORCE FX ELITE EZRA BRIDGER LIGHTSABER from Ahsoka and the STAR WARS: THE BLACK SERIES AAYLA SECURA…

Today, Hasbro has unveiled the STAR WARS: THE BLACK SERIES DIRECTOR ORSON KRENNIC (DRESS UNIFORM) based on the character’s appearance in Andor  on Disney+. This product will be available for pre-order starting tomorrow, April 30 at 1PM ET exclusively on Target.com. Krennic is one of my favourite characters in Andor and its great that we are getting a collectable added…

Hasbro, a leading games, IP and toy company, today announced PEPPA PIG’s ‘Peppa Meets the Baby Cinema Experience,’ which will arrive in more than 2,600 cinemas across 14 countries beginning May 30th, 2025. In partnership with Trafalgar Releasing, the global leader in Event Cinema distribution, tickets for this cinema-exclusive release will be available beginning April 9th,…

To celebrate the highly anticipated release of Andor  Season 2 on Disney+ (April 22nd in the US, and April 23rd in the UK), Target will release exclusive Hasbro Star Wars  Black Series action figures every Wednesday at 1 PM EST, from April 23 – May 7. Fans can visit Target.com each week to see the new…

During the Hasbro panel at Star Wars Celebration Japan, fans were treated to the hottest new reveals coming soon to THE BLACK SERIES and THE VINTAGE COLLECTION product lines. Product reveals based on fan-favorite movies, television, and gaming include:  STAR WARS: THE BLACK SERIES NIGHTSISTER MERRIN    (HASBRO | Ages 4 years & up | Approx. Retail Price:…

Enlist the troops! Hasbro is bringing the excitement for Star Wars  Celebration 2025 to North America with an exclusive in-store GameStop event announcement. Star Wars fans can purchase the highly anticipated STAR WARS: THE BLACK SERIES CLONE TROOPER (501ST LEGION) ELECTRONIC HELMET at select GameStop locations on Star Wars Day—May the 4th—when stores open.   During this special one-day event…

Hasbro Pulse is excited to reveal the latest muscle packed tan in the Marvel Legends Series – the Maximum Series Hulk ac on figure, inspired by his classic comic book appearances. Towering over his Marvel Legends counterparts, this larger-than-life collectable is an essential addition for Hulk fans and Marvel collectors alike. Whilst I do own…

Spring is on the way, and with the nicer weather we get longer days and happier smiles! We get more time to sit and do fun things, whether thats things we do outdoors or things we do indoors to relax. As shoppers hunt for the perfect additions to Easter baskets or game night lineups, Hasbro’s…

During today’s Hasbro Pulse STAR WARS Fanstream, actor Paul Sun-Hyung Lee made a special guest appearance to introduce the long-awaited STAR WARS: THE VINTAGE COLLECTION CARSON TEVA action figure! Based on THE MANDALORIAN , this 3.75-inch-scale Carson Teva figure comes with 2 accessories for dynamic poseability on fan shelves.  The Hasbro STAR WARS team also treated fans to new additions to THE…

The Force is strong with Hasbro and they are sharing more of their recent product reveals from the Hasbro Pulse STAR WARS February Fanstream which are now available for pre-order! PONDA BABA, MOMAW NADON and IMPERIAL ARMORED COMMANDO have been added to THE VINTAGE COLLECTION line, while CASSIAN ANDOR (SIENAR TEST PILOT), MOFF GIDEON (DARK TROOPER ARMOR, IMPERIAL PRAETORIAN GUARD and DIRECTOR ORSON KRENNIC to…

During New York Toy Fair 2025, Hasbro unveiled even more new products for fan-favorite franchises like TRANSFORMERS, BEYBLADE and G.I. JOE along with new reveals from premier collaboration brands, including Star Wars  and Marvel from Disney Consumer Products. Time to get more shelf space you collecting geeks you! (yes that includes me!) Check out these new items headed your way!  Hasbro…