Hasbro Reveals Brand-New products for TRANSFORMERS, BEYBLADE ,G.I. JOE, STAR WARS and MARVEL ranges


During New York Toy Fair 2025, Hasbro unveiled even more new products for fan-favorite franchises like TRANSFORMERS, BEYBLADE and G.I. JOE along with new reveals from premier collaboration brands, including Star Wars  and Marvel from Disney Consumer Products. Time to get more shelf space you collecting geeks you! (yes that includes me!) Check out these new items headed your way!  Hasbro…

Hasbro Pulse STAR WARS Fanstream reveal new additions to THE BLACK SERIES and THE VINTAGE COLLECTION product lines!  


Today’s Hasbro Pulse STAR WARS Fanstream revealed new additions to THE BLACK SERIES and THE VINTAGE COLLECTION product lines!   With these new reveals from Hasbro, fans can get ready for season 2 of Andor on Disney+ with new action figures of CASSIAN ANDOR and DIRECTOR ORSON KRENNIC, and celebrate the 20th anniversary of Star Wars: Revenge of the Sith, with new products unveiled for COUNT DOOKU, KIT FISTO and R2-D2. …

Hasbro Launches Imaginative PLAY-DOH Barbie Playsets in Licensing Collaboration with Mattel


Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) have announced the launch of a new PLAY-DOH Barbie collection from Hasbro’s new licensing collaboration with Mattel. This unique line includes an assortment of dolls with special fashion-making tools that encourage kids to bring out their inner fashionista and create whatever DOH-ified fashions they can imagine.…

Hasbro Announces a Wave of New STAR WARS Products


During today’s Hasbro Pulse STAR WARS Fanstream, the team showcased new additions to THE VINTAGE COLLECTION and THE BLACK SERIES product lines and Star Wars fans can rejoice at more cool things to add to their shelves and collections. These wonderful new collectibles feature premium detail and design across product and packaging, as well as collector-grade deco…

Hasbro Announces All-New Toy Line: MixMashers featuring Marvel, Star Wars and Transformers


Hasbro has launched a brand-new collectible mix and mash action figure line: MixMashers.  Collect, mix, and mash accessories and power-up parts to customize figures your way! MixMashers figures feature parts and pieces that pull apart and mash together to create unique figures, with universal connectors for compatibility and durability across the entire line.  Create new super powers for…

PLAY-DOH Star Wars Announce New Collaboration with Launch of Playsets


PLAY-DOH and Star Wars have DOH-IFIED iconic characters from the Star Wars franchise with two new playsets featuring characters including the Mandalorian, Grogu, Luke Skywalker, and Darth Vader! The new playsets send kids’ creativity into hyperdrive. Whether recreating the iconic battle between Luke Skywalker and Darth Vader with the bendy sensory play figures or rolling the Mandalorian and Grogu into…

FURBY Furblets Introduce 6 WILD New Pals – Available Now!


The FURBY family just got a wild new upgrade! Introducing six new animal-themed FURBY Furblets, these pocket-sized pals are roaring with new tunes and adorable, creature-inspired designs. Available on Amazon for $9.99 each, fans can collect and gift new varieties of mini-FURBY toys this holiday season.  Inspired by a variety of wildlife, these first of their kind…

Hasbro Continues Gift the Galaxy Campaign with New STAR WARS: The Acolyte Figure of Jedi Master Kelnacca


The STAR WARS Gift the Galaxy campaign continues with the reveal of the Wookie Jedi figure, STAR WARS: THE BLACK SERIES JEDI MASTER KELNACCA. This will be available to pre-order December 4 at 1PM ET on Hasbro Pulse and participating retailers. To celebrate the premiere of the SKELETON CREW TV series on Disney+, the Hasbro team is excited to share…

Get ready for the AMAZING Marvel Spider-Man VenomVersus Spider-Man Liquid Shifter from Hasbro swinging our way this month.


It’s the holiday season, and gift ideas keep-a-coming from Hasbro. Today they unveiled the Marvel Spider-Man VenomVersus Spider-Man Liquid Shifter (try saying that 20 times without messing up a word!)  Kids and their families will watch as superhero Spider-Man shifts into antihero Venom at home — again and again — with Hasbro’s new 11-inch action figure. The Marvel Spider-Man…

Hasbro Continues Gift the Galaxy Campaign with New STAR WARS: The Black Series Clone Wars Pack now on pre-order.


The STAR WARS Gift the Galaxy campaign continues as this week’s theme takes fans back to the days of the Galactic Republic during the Clone Wars era with the STAR WARS: THE BLACK SERIES OBI-WAN KENOBI & CLONE TROOPER (212TH) pack. The great looking product will be available to pre-order from today (November 26 at 1PM ET) on Hasbro Pulse…

Hasbro Celebrates the Gift the Galaxy Campaign with New Star Wars Product Reveals


Hasbro is kicking-off the STAR WARS Gift the Galaxy campaign with new additions to THE BLACK SERIES line including CLONE COMMANDO & B1 BATTLE DROID and DAGAN GERA & BX DROID (HYBRID) 2-packs! This week’s theme celebrates products inspired by STAR WARS video games, featuring STAR WARS: BATTLEFRONT II and STAR WARS JEDI: SURVIVOR.  Pre-orders for these newly revealed 2-packs will open…

Hasbro Unveils Captain America: Brave New World Figures at MCM London


The Hasbro Marvel team revealed several new products at MCM Comic Con in London this past weekend, including new additions to the Marvel Legends Series line inspired by Marvel Studios’ upcoming film, Captain America: Brave New World including Captain America, Red Hulk, and Marvel’s Falcon. These are available for pre-order now on Hasbro Pulse and fan channel retailers. Additionally, Hasbro unveiled brand new…

MCM Comic Con-London, sees Hasbro unveil new additions to Star Wars: The Black Series & Star Wars: The Vintage Collection 


The Hasbro Star Wars team revealed many new products this past weekend at the packed MCM Comic Con in London, the Hasbro team unveiled new additions to the Star Wars: The Black Series line including Sebulba, Luminara Unduli and Shaak Ti. The Star Wars: The Vintage Collection line will add Aurra Sing, and Lieutenant Callahan. These cool collectables will be available for pre-order on Wednesday, October 30 at 1PM…

Hasbro Reveals Ghostbusters Plasma Series Ectomobile (Anniversary Edition) HasLab – NOW LIVE!


 Hasbro revealed their latest HasLab crowd-funding project featuring the Ghostbusters Plasma Series Ectomobile (Anniversary Edition) Fans can celebrate 40 frightfully funny years of Ghostbusters, as well as 35 hilariously haunted years of Ghostbusters II, with the Ectomobile—one of the most iconic movie cars of all time! The HasLab features the first-ever 6-inch-scale Ectomobile and, with both a base…

Hasbro’s celebration of BEYBLADE’s 25th Anniversary continues, teaming up with Star Wars and Marvel to create exclusive battle Tops! 


Hasbro continue to unveil new products even after a super busy San Diego Comic con and have announced that their celebration of BEYBLADE’s 25th Anniversary continues, and they are teaming up with Star Wars and Marvel to create exclusive battle Tops!  These fan-favorite heroes and villains in spinning top form will be available this fall! Users…

Hasbro Announces Vintage Collection Mandalorian Figures From Season 3 of The Mandalorian


Hasbro have made some more Star Wars announcements  to get our collector juices flowing and have revisited The Mandalorian by announcing the Star Wars: The Vintage Collection Mandalorian Shriek-Hawks, The Mandalorian (Imperial Base), Moff Gideon’s Imperial Light Cruiser Hallway, and Bo-Katan Kryze (Plazir-15) figures! These figures are inspired by action-packed episodes of the hit-series and will be available for pre-order…

Hasbro Announces New Merc With A Mouth – Deadpool Products


Hasbro have announced the all new Marvel Motormouth Deadpool and a re-issue of the Marvel Legends Series Deadpool’s Head Premium Interactive Head!  The Merc with a Mouth is more vocal than ever as Motormouth Deadpool features over 50 different phrases, light-up eyes, and annoying sound effects including a cuckoo clock, bullhorn, and more. Additionally, fans can use…

Hasbro Returns to 2024 San Diego Comic-Con with Product Showcases and Brand Experiences #SDCC


Hasbro have announced an incredible lineup for this year’s San Diego Comic-Con International. Fan-favorite brands to appear include TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, G.I. JOE and Beyblade, as well as products based on premier collaboration brands, Star Wars  and Marvel from The Walt Disney Company. This year, the Hasbro booth design has been updated to better engage…

Hasbro Shares Details on New Marvel Spidey And His Amazing Friends Dance ‘n Crawl Spidey Toy


This morning, Hasbro has revealed the new DANCE ‘N CRAWL SPIDEY! which you can add to your collection this summer. This interactive toy is inspired by the hit Disney Junior show Spidey and His Amazing Friends, which encourages kids to get up, move, and imagine webtastic adventures with Spidey. Available this summer at most major retailers, the 10-inch tall…

Hasbro Launches an All-New Battle Play Toy Line: HYDRO PODS. Available Now!


Hasbro has done it again, even more announcements and more cool looking products headed your way. They have now launched a brand-new collectible battle play toy line, HYDRO PODS!   HYDRO PODS creates a new way to experience battle-play with a splashy twist. Armor up and choose between the original, Pirate-inspired characters SHARK AQUA ARMOR JAGGER JAWS and CRAB AQUA ARMOR…

Hasbro Deploys New Black Series Mandalorian Shriek Hawks


Hasbro have announced  brand new figures inspired by season 3 of The Mandalorian with the Star Wars: The Black Series Mandalorian Shriek-Hawk and Shriek-Hawk Trainers! Send these figures to scout ahead for the rest of the Mandalorian Covert before deploying them on a special mission. The single Shriek Hawk figure will be available this summer exclusively at Target and the Trainers…

Hasbro Pulse unveils new & exciting Transformers Action Figures To Celebrate 40 Years Of Transformers!


Ahead of the brand’s 40th-anniversary celebration later this year for Transformers, Hasbro Pulse have unveiled   new action figures which are now available for pre order here. Transformers Studio Series Deluxe Transformers: War for Cybertron 08 Decepticon Soldier This Transformers Studio Series 08 Gamer Edition Decepticon Soldier action figure is highly articulated for posability and features video…

Hasbro Announces New Venom Figure Inspired by Everyone’s Favourite Symbiote


Today, the Hasbro Marvel team announced the brand new Marvel Legends Series Venom (Marvel 85th Anniversary) This 6-inch scale figure of the Lethal Protector is inspired by the character’s appearance in Marvel’s Spider-Man comics, comes on collectible 90’s inspired retro card back packaging and includes 3 accessories including alternate hands and an alternate head. (HASBRO | Ages 4 years &…