This year for World Kindness Day (which is today (but should be everday) Friday 13th November) eOne’s My Little Pony: Pony Life has been talking to kids across the UK to find out what kindness means to them. They have interviewed children directly about their thoughts in an adorable vox pop video, they have polled 1000s of children across the UK about friends and kindness and they have been speaking to esteemed child psychologist Dr Sam Wass (Secret Life of 4 Year Olds) about the importance of kindness and friendship in child development, especially given the current climate.
The survey revealed that 5 – 11—year olds say best friends must be honest (49%), loving (37%), and generous (24%), but more importantly kind (71%). It also showed that children rate being kind to others (55%) and friendship (53%) as things most important to them currently, beaten only by spending time with family (73%)
My Little Pony: Pony Life is available to watch on Tiny Pop.